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My "Pap-Lens": Sigma 105mm f/2.8 EX DG OS HSM Macro Lens
This is in my kit bag as a “paparazzi lens”. Originally purchased purely as a macro lens for small product photography to be always used with a tripod due to the mega shallow depth of field. I was shooting jewellery at the time and wanted to be able to see the hallmark in my pictures.
BUT: whilst on a Press-job shooting on my 70-200mm telephoto, the guys shooting for Reuters advised me to change my lens for a better capture as my "macro-only lens" was their standard ”Pap-lens.”
Pushed beyond its macro focussing range, shooting a person, hand-held, as a prime lens, its focussing capability is faster than my standard telephoto, whilst its super-clear optics and f2.8, blur out the background, thus providing a perfect shot for editorial use.
Want a paparazzi kit lens? Below is the modern equivalent of the lens I own. Shown here with a Canon fit but can be purchased to fit most other common cameras too. Follow the link to read more detail, and the all important customer review and FAQ section!
Most of my professional kit lenses are Sigma Lenses, they provide what I need at a much reduced price as compared to the Canon lens equivalents. The only Canon lens I have is a 50mm prime, which I bought secondhand. I must admit, it's now one of my favourite lenses to use!
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"Normal Women Nude" - my book above, you can see a preview of its contents on Amazon.com, follows the link HERE . As this is on "Amazon.com" and not ".co.uk" I do NOT receive any affiliate commission on sales of this book.
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"3 Proven Methods To Get New Business"
(they're simple and cost next to nothing to achieve !!).
- These are methods that have worked well for me and are listed here in relative importance ie No 1 is THE-BEST-METHOD to get new business!!
1. Be a Public Speaker
NOTE: these proven methods to get new business do NOT include those methods which are commonly sold to you as being "necessary for your business". There is no mention here of a website, or advertising, or business cards, or printed flyers...these COST you capital outlay and may give a limited return.
Early retired (2019), due to ill health, pro photographer and business mentor. John is classically trained, well experienced & now willing to freely share his knowledge with you.
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Though "anybody" can buy your photographic services, knowing the interests of "who" buys your work or services means you can place yourself appropriately to be seen and approached, thus increasing potential revenue.
Forget "Photography" for the moment, you are probably too focussed on it just now, to be able to detach yourself and see the wider picture of "Sales Psychology".
Let's imagine you are selling a pedal bicycle (a bike). Here is an imaginary photograph of your brand new bike, that you have made and now want to sell.
Anybody can buy but not everybody wants to. Why? The most obvious answer is some people don't know how to ride it without falling off. Thus, in terms of how we market this product, we start to think about "Features" vs "Benefits" .
(** remember, everything here also applies to selling you!**).
Looking at the bike above its "features" are things it "has". I could list a few:
But it terms of "marketing" the product, you sell any product on how it benefits the customer.
Thus looking at the list above, this bike could be marketed on benefits such as:
The two lists mainly say the same things but the first list is from the seller's perspective whilst the second, more wordy, list caters to the needs and aspirations of the client.
SELLING could be defined as the process by which one person (seller) fulfils the needs of the other (buyer) whilst transacting money.
Selling is a LOT more than just giving a person a thing for money.
Let's look at Benefits vs Features for selling you:
Imagine a 35yr old mother of 2 children, with a dog, wanting to buy a picture for her bathroom. If this woman was your potential buyer, she may want to imagine how the artwork could look on the wall, thus needs to know if it is 5 feet long, 5 inches long or 5 cms long to be able to assess this. She also needs to know if the artwork will survive the humidity e.g. a print on ultra-thin paper could disintegrate, whilst a print on acrylic or glass would easily survive but might be too heavy and need special mounting.
By providing a small, essential amount of information in your sale literature or on your website, you have entered into non-verbal communication with your potential buyer and are making their life easier. The more easy you make their life, the closer you are to a sale but you want to take the conversation from non-verbal to verbal or a more direct method, thus you leave them the opportunity to ask how much you're asking for it. Never give too much information or too many choices, buyers are easily confused and walk away.
Thus for the imaginary lady buyer above, knowing the media and support media are useful features that could benefit her humid environment i.e. then write your art-descriptions to enhance the features of the art to further benefit the situation of the client.
If you seek to sell to anybody, then you write features and benefits specific to everybody that tends to result in sales to nobody! Being specific to an individual or group of people makes it easier to sell to them, as you can tailor your marketing to their needs.
In selling my photographic services as a commercial business I value myself and sell my photographic service as a "luxury product" of high quality and not just as a cheap roll-end of carpet. Thus, it is of value to think...who has the money to be able to afford me? (the answer should NOT be "everybody"). Identify who can afford you and selling just to them, makes selling a LOT easier!
When I was shooting/selling family photography I found it was easy to sell myself to people who owned their own businesses or were Company Directors. These people valued their time and understood how mine had a cost, thus they were expecting my prices rather than being shocked by them. As a result of this knowledge, I spent my time networking with this specific group of people (men and women).
Soon after I got friendly with one such client who owned a commercial cleaning company. His work brought him into daily contact with business owners. He was happy, knowing the quality of my work, to recommend me to his clients free-of-charge. Thus, I did a good service for him and he gave me superb recommendations back, purely because he felt he knew me, he liked me and he trusted me. A win-win relationship that cost me nothing but gained me many more clients and much more profit!
HOMEWORK TO THINK ABOUT: